iVentions brought a large-scale public event to stage, celebrating the 2010 Soccer World Cup final. Emblematic Plaza Mayor at Poble Espanyol-Barcelona was chosen as the backdrop for hosting 2,000 enthusiastic Dutch and Spanish soccer fans to cheer on the thrilling game. Within only 24 hours, iVentions developed the conceptual idea to a sound sponsorship offer for main sponsors beer brewer Bavaria and airline company Transavia. In the following 48 hours the production lead to a sold-out event and media attention from all major Dutch (NOS, De Telegraaf, AD) and Spanish (El País, TV3, TVE, Telecinco, La Vanguardia, Online Deportivo Plus) media.